Study: Bicycling generates $364.8 million for Iowa

Iowa has been building a reputation as a bicycling destination.  

As The Register’s Annual Great Bicycle Ride Across Iowa™, RAGBRAI®,  begins to celebrate it’s 40th ride across Iowa, cyclists continue to come from every state and many foreign countries.

It is not difficult to determine an increase of quality of life along trails or places where more people bicycle. But from a business aspect, what is the return on the investment? One statewide bicycling group was determined to answer that question.

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