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On the Side| Brad Hicks

 Fram launched a successful advertising campaign in 1972 regarding oil filters. The catch phrase was “You can pay me now, or you can pay me later.” The insinuation was that it would be less expensive to change your filter regularly than to have the entire motor overhauled later.

While it isn’t a perfect correlation to the Red Oak Community School District’s request that we citizens approve a $19.995 million bond issue next Tuesday, it’s close.