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Velveeta celebrates 80 years with Kraft

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The Time Capsule

By The Express

This week in the Capsule, we commemorate an 80th wedding anniversary — that of the 1928 marriage between Velveeta Cheese and Kraft Foods. Miss Cheese was not an actual cheese, but Mr. Kraft knew it and minded not at all. The union has endured, although Velveeta’s stature has suffered in recent years.  Velveeta came into the world in 1918, the concoction of a New York cheese maker looking for something to do with left-over whey and other mysterious ingredients. The product sold well and became a separate company. Then in 1928, the Kraft proposal was accepted.


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